OneDSP – FAQ

What targeting options does OneDSP offer?

OneDSP offers all targeting options available in Adform.

In addition, you benefit from optimised retargeting, 1st-party lookalikes via OneID from the end of September 2025, and standardised audience targeting (e.g. socio-demographic or interest-based).

Are there retargeting options? How does it work?

Yes.

Re-targeting is based on email addresses that are securely matched via a data clean room (Decentriq).

Does OneDSP support lookalike targeting?

Yes.

From the end of September 2025, first-party lookalike models based on users' reading behaviour will be available.

Is contextual targeting possible?

Yes.

Adform provides comprehensive contextual targeting options that can also be used in OneDSP. Additional costs may apply depending on the provider.

Can your own first-party data be used?

Yes.

Your own data can be integrated via the Data Clean Room – at no extra cost to advertisers.

Is frequency capping available?

Yes.

Frequency capping can be set at campaign, order and line item level and is implemented via OneID.

Is there automatic campaign optimisation?

Yes.

Adform offers automatic optimisation, e.g. for clicks, conversions or viewability.

Does OneDSP support programmatic guaranteed or private deals?

No.

Purchases are made exclusively via Open Auction.

Can you integrate your own ad server tags or third-party tracking?

Yes.

All common ad server tags and tracking solutions are supported.

How does reporting work?

Reporting is available in real time in the UI. In addition, exports (CSV/XLS) can be created or data can be connected via API.

Is there an API connection?

Yes.

Reporting and campaign management are possible via the Adform API.

How does onboarding work?

The process includes kick-off, contract signing, account setup, training and, if required, the integration of your own data.

How quickly can we make a live booking?

Usually within 3 to 5 working days after contract signing and account setup.

Do new Deal IDs need to be created?

No.

OneDSP only supports Open Auction.

Is there training or a help centre?

Yes.

You will receive onboarding training and access to the Adform Help Centre.

Which publishers are available?

All OneID partners, i.e. leading Swiss premium publishers (list at onedsp.digital).

Is there a minimum booking or commitment?

No.

There is no minimum booking or volume commitment.

Is a minimum turnover required?

No.

Are there discounts for high volumes?

Yes, you will receive discounts when you order above certain volumes.

Is OneDSP GDPR compliant?

Yes.

OneDSP is fully GDPR and CH-DSG compliant, including TCF 2.2.

Which ad servers and measurement tools is OneDSP compatible with?

With all common solutions, including CM360, Adform, Flashtalking, IAS and DoubleVerify.

Can custom identifiers be used?

Yes.

You can integrate your own identifiers (e.g. CRM data, hashed emails) via the Data Clean Room.

Is there a minimum term or notice period?

There is no minimum term.

The notice period is usually one month to the end of each month.

What distinguishes OneDSP from other DSPs such as DV360 or The Trade Desk?

OneDSP offers exclusive local data via OneID, full Swiss data protection compliance, direct access to premium publishers, local contacts and lower tech fees.

What advantages does the local solution have over US platforms?

OneDSP guarantees Swiss data protection, local contacts, exclusive publisher data, Swiss jurisdiction, no data leakage abroad and lower tech fees.

Frequently asked questions